Personalisation in presentation
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Executive SummaryThe activities conducted during this study, commissioned by the UK Joint Information Systems Committee (JISC), included a literature review, interviews, three regional workshops and an email questionnaire which received responses from several European countries, Australia and the USA. The report concludes that personalisation is effective and feasible in situations where data is controlled and where there is a clear rationale or business case. It identifies several impediments to using personalisation with uncontrolled data, including immature technology and lack of metadata. Personalisation can improve efficiency, reveal inadequacies in business processes and allow services and learning materials to be effectively targeted. Although personalisation is no substitute for user requirements analysis and user-centred design, accessibility to users of all abilities may be improved by offering options such as switching off graphics, or changing font-sizes or background colours - all Web sites should consider this. True personalisation is more than allowing users to "re-skin" the interface or change the position of screen elements. The report identifies a number of areas where interesting and rewarding work might be done. It does not recommend setting up national services for personalisation or user profiles and it discourages the development of national standards in an area where international de facto standards are still developing. It recommends:
Keywordspersonalization, personalisation, user modeling, presentation services, user profiling, adaptive, user modelling, customisation, customization, customising, interface, customizing interface, portal, personal interface, further education, higher education, JISC, gateway, Web services Summary of Contents1.1 The call and its background 1.2 The wider background 1.3 Terminology and definitions in this study 1.4 Authors 3 Methodology - the way we did the study 3.1 Literature review 3.2 Face to face interviews 3.3 Regional workshops 3.4 Email questionnaire 4.1 UK context 4.2 Wider context 5.1 Summary of sources 5.2 Product Summaries 6.1 The role of portals 6.2 What do users want? What do they need? 6.3 Access and accessibility 6.4 Authentication, Authorisation and Accounting (AAA) 6.5 Profiles and preferences 6.6 Issues outside the scope of the personalisation study 7 To personalise? - incentives and impediments 7.1 The business case for personalisation in the UK academic community 7.2 Implementation issues and impediments 11 Appendices 11.2 Participants, respondents, interviewees, people who have helped 11.6 JISC Information Environment Architecture 11.7 Charles Leadbeater's new script for public service |